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Alan Kells Schools of Real Estate

Course Description - Broker's Classes

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Pittsburgh Main Eastsouth
 

Valuation of Residential Property- 2 credit, 30 hours

This class focuses on techniques for analyzing general real property and the basic principles in the valuation process. Income and cost approach are discussed as well as the market comparison approach.

Real Estate Finance-1 credit, 15 hours

Financing real property requires a knowledge of the loans available from all investors in real estate. The student will gain an insight into the financing of a real estate transaction and will be able to better assist their clients and customers when making a home buying decision.

Real Estate Sales-1 credit, 15 hours

Learn the sales techniques needed to attract buyers and sellers to you, how to make them loyal and satisfy their real estate needs. Skills covered are overcoming objections, advertising, and marketing. New prospecting ideas, effective direct mail pieces and buyer counseling is also discussed.

New Home Construction-1 credits, 15 hours

Designed for the new agent or experienced agent, this class covers the construction of new homes, site and lot evaluation, and what to look for when walking into a new home. This class will also discuss buyer objections and how to effectively work with builders during the construction process.

Building an Exceptional Customer Service Referral Business-1 credits, 15 hours

To continue to be successful in real estate sales, an agent must learn to build a referral business centered around exceptional customer service. This class will introduce basic techniques to build this system and explore new ideas to meet the demanding needs of today’s consumer.

Effective Buyer Sales Strategies-1 credits, 15 hours

Build your skills to attract more buyers, learn new prospecting techniques and improve your counseling and negotiating skills. Also covered are topics such as assisting the buyer through the transaction and how to reach solutions to problems that may surface.

Senior Real Estate Specialist-1 credit, 15 hours

The “over 55” is one of the largest buying markets in the United States. For many senior citizens the last time they were in the real estate market may have been when they bought their first home. This class will explain the basics of working with this segment of the market and how to assist them in their housing needs.

Accredited Buyer Representative-1 credit, 15 hours

Also designed as a Designation class this course focuses on the client relationship, how to effectively work with buyers, how to properly explore due diligence and create buyer loyalty. (For more information see the outline on Designations offered through Howard Hanna.)

Listing For Succes-1 credit, 15 hours

Learn the techniques and skills needed to effectively compete for listings by creating winning listing presentations, overcoming seller objections and utilizing marketing approaches that attract more buyers to your listings.

Real Estate Law-2 credits, 30 hours (Mandatory)

Licensees need to know and understand the real estate law, agency law, and disclosure laws that impact the sale of all real property. This class will review legislation and discuss fiduciary responsibility. In addition this class will provide you with insight on current ever-changing licensing laws and decisions.

Real Estate Office Management-2 credits, 30 hours (Mandatory)

Learn how to hire and effectively manage the responsibilities of an office, oversee agents, and effectively budget for a profitable office. Techniques of working and coaching sales agents, defining short and long term business goals and how to track profitability will also be discussed.

Listing Strategies for the Residential Specialist-1 credit, 15 hours

Agents will learn how to build their skills to satisfy today’s seller requirements and help sellers meet their goals quickly and efficiently.

Client Advocacy in the New Market Place-1 credit, 15 hours

The Buyer consumer of today is very different from the buyer of the past. This class will focus on how to attract them, keep them loyal and build satisfying client level relationships.

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